Free tools for contractors who want more jobs
Four tools built for carpenters, contractors, landscapers and shop owners — see what unanswered leads are costing you, generate the messages that actually win the job, and benchmark your response time against the top 10%.
Missed Lead Calculator
How much money are you losing from leads you forgot to follow up with?
Most contractors lose more revenue from forgotten leads than from losing bids. This free calculator turns that hidden leak into a real dollar figure so you can decide whether fixing your follow-up process is worth the time.
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Review Request Generator
Generate a friendly review request text in seconds.
The single biggest reason small contractors don't have more Google reviews isn't bad work — it's that they never ask. This generator writes the ask for you in three tones so you can copy, paste, and send.
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Quote Follow-Up Generator
Generate a message to follow up after sending a quote.
Quotes get cold fast. This generator writes the nudge in three tones — friendly, direct, or professional — and adjusts the urgency line based on how many days have passed, so the message feels natural instead of pushy.
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Lead Response Speed Checker
See how fast you need to reply before a lead goes cold.
Lead conversion drops off a cliff after the first 5 minutes. This checker shows where your typical response time lands on the curve and what tier of contractor you're competing with at that speed.
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Lost Quote Cost Calculator
Calculate exactly how much money is sitting in your open quotes right now.
Most contractors have no idea how much money is sitting in 'open quote' status. This calculator turns that pile into a real number so you can see what one good follow-up week is actually worth.
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Invoice Reminder Generator
Write a friendly invoice payment reminder in 10 seconds.
Chasing unpaid invoices is the part of running a business no one likes. This generator writes the reminder for you with the right tone for how overdue the invoice is — friendly at day 5, firm at day 30.
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Follow-Up Cadence Builder
Build a personalized 3-7-14 follow-up schedule for any quote.
Most contractors lose deals because they follow up once or not at all. This tool turns the proven 3-7-14 rule into a concrete schedule with dates and message starters — built for trades and service businesses.
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Roofing Estimate Template
A professional roofing estimate template that helps you win more jobs after the storm.
Homeowners pick the roofer whose quote looks most professional, not always the cheapest. This free roofing estimate template gives you a clear line-item structure used by top storm-season roofers — and pairs naturally with a follow-up cadence so the quote actually closes.
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Follow-Up Cadence Builder
Get a proven day-by-day follow-up schedule for any contractor quote.
Most contractors follow up once and stop. The crews that close 2x more send 4-6 touches across 30 days, mixing channels. This free tool builds that cadence for you in seconds.
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Contractor ROI Calculator
See the real ROI of fixing your follow-up — in dollars, not vibes.
Buying software always feels like an expense until you see the math. This calculator turns 'maybe I should follow up better' into a concrete dollar figure and an honest ROI multiple.
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Why we built these tools
Every tool in here is something we watched contractors hack together in a Notes app or a half-finished spreadsheet. They're free because the math and the wording shouldn't be the bottleneck — actually following up should be the only thing left to do, and that's what FollowUpDesk handles.