How much money are you losing from leads you forgot to follow up with?
followupdesk.app/tools/missed-lead-calculator
Leads missed / mo
24
Lost / month
$15,000
Lost / year
$180,000
Leads you miss each month
24
Revenue lost / month
$15,000
Revenue lost / year
$180,000
Sign in to see your recoverable revenue, your industry benchmark, and a 30-day plan to follow up on every lead automatically.
Most contractors lose more revenue from forgotten leads than from losing bids. This free calculator turns that hidden leak into a real dollar figure so you can decide whether fixing your follow-up process is worth the time.
Plug in your monthly leads, average job size and follow-up rate. See exactly how much revenue is slipping out the door every month and year — and what you'd earn back by following up on 100% of them.
The Missed Lead Calculator is a free, no-signup tool that turns 'I think we're losing leads' into an exact monthly and annual dollar figure. Built for roofers, HVAC techs, plumbers, electricians, painters, remodelers, landscapers, handymen, and other home-service contractors who run lean and can't afford to leak revenue from leads that never got a callback.
Industry research from InsideSales and Harvard Business Review consistently shows that 30–50% of inbound leads never receive a second contact attempt. For a contractor doing 40 leads a month at a $2,500 average ticket and a 25% close rate, that translates to roughly $15,000 in lost monthly revenue — or $180,000 a year — purely from leads that fell through the cracks. This calculator quantifies your specific number using your own inputs.
Most contractor CRMs cost $29–$200 per month. If this calculator shows you're losing even $2,000 a month from missed follow-ups, any automated follow-up tool — including FollowUpDesk's flat $29/month plan — pays for itself in less than a single recovered job. That's the ROI math owners use to justify buying contractor CRM software, hiring an office admin, or upgrading from a spreadsheet.
Enter your monthly leads
Count every inbound — phone, text, web form, DM, referral.
Set your average job value
Use your real number, not your dream number.
Add your close rate and follow-up rate
Be honest about how often a lead actually hears back.
See your monthly and yearly loss
Plus the revenue you'd recover by following up with 100% of leads.
Example — 40 leads/mo · $2,500 avg · 25% close · 40% follow-up
Leads missed each month: 24 Revenue lost / month: $15,000 Revenue lost / year: $180,000 Recoverable with 100% follow-up: ~$180,000/yr
It uses your own numbers. The output is only as accurate as your inputs — the goal is a directional figure that tells you whether the leak is small (a few thousand a year) or large (six figures).
Most small contractors land between 30–50%. Crews using a CRM with automated reminders typically hit 90%+ because nothing depends on remembering to text someone back at 9pm.
Yes. Calculate as many scenarios as you want, no sign-up. Sign-up only unlocks the deeper recovery plan and benchmark.
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