Lost Quote Cost Calculator
Calculate exactly how much money is sitting in your open quotes right now.
Try it free
What this tool does
Most contractors have no idea how much money is sitting in 'open quote' status. This calculator turns that pile into a real number so you can see what one good follow-up week is actually worth.
Enter how many quotes you have open, your average job size, and your usual close rate. See the dollar value of your pipeline — and how much of it will quietly disappear if you don't follow up.
Who it's for
- Contractors who think 'I should follow up more' but can't quantify why.
- Owners deciding whether to hire an admin or buy CRM software.
- Sales managers running a quarterly pipeline review.
How it works
- 1
Enter open quotes
How many estimates are sitting un-responded right now?
- 2
Add your average job value
Use the real average, not your best job.
- 3
Set your close rate with follow-up vs without
Industry data: ~10% without follow-up, ~30% with consistent follow-up.
- 4
See your at-risk revenue
And the dollar lift you'd get by working the pipeline you already have.
Example output
Example — 20 open quotes · $4,000 avg · 10% no-follow-up · 30% with follow-up
Pipeline value: $80,000 Likely revenue without follow-up: $8,000 Likely revenue with consistent follow-up: $24,000 Money left on the table: $16,000
Frequently asked questions
What counts as an 'open quote'?▾
Any estimate you sent where the customer hasn't said yes, no, or 'later'. If you haven't heard back in over 7 days and you haven't followed up, it counts.
Are these close rates realistic?▾
Yes. Independent sales research consistently shows 2-3x close rate improvements when sellers do 3+ structured follow-ups vs sending one quote and hoping.
How do I actually fix this?▾
Track every quote in one place, set a 3-7-14 day follow-up cadence, and use AI to draft the messages so you actually send them. FollowUpDesk does all three.