Sales follow-up email templates that actually get a reply

Subject

Quick check on the {project_type} quote

Body

Hi {first_name} — just making sure the quote I sent on {quote_date} landed okay.

Happy to walk through anything that's unclear or tweak the scope if it helps. Want me to hold the {proposed_start_date} slot for you?

{your_name}

Subject

Still here when you're ready

Body

Hi {first_name},

No rush — just wanted to stay in touch. The {project_type} quote is still good and the {proposed_start_date} slot is still open.

Reply with a thumbs up or thumbs down and I'll take it from there.

{your_name}

Subject

Saw something that might help with {project_type}

Body

Hi {first_name},

Just finished a similar {project_type} job two streets over — turned out really well. Happy to share photos if you want to see the finish.

Also: lumber/material pricing is steady this month, so the quote I sent you still holds. Want to lock in {proposed_start_date}?

{your_name}

Subject

Closing the file on the {project_type} quote?

Body

Hi {first_name},

I wanted to close out the {project_type} quote on my end unless you'd like to move forward.

Totally fine either way — just let me know if I should leave it open, revisit in a few months, or take it off the list.

Thanks for considering me.

{your_name}

Subject

Great meeting you today, {first_name}

Body

Hi {first_name},

Thanks for showing me around earlier. Based on what we discussed, here's a quick recap so nothing slips:

— Scope: {scope_summary}
— Rough timeline: {timeline}
— Next step: I'll send the full quote by {quote_promise_date}.

Anything I missed? Just hit reply.

{your_name}

Subject

{referrer_name} sent me your way

Body

Hi {first_name},

{referrer_name} mentioned you're looking at {project_type}. I did their {referrer_project} last {referrer_timeframe} and they thought we'd be a good fit.

I have a quick 10-minute slot {tomorrow_or_friday} to look at the space (in person or over a video call). Which works better?

{your_name}

Subject

Still thinking about {project_type}?

Body

Hi {first_name},

It's been a couple months since we talked about {project_type}. No pressure — just wanted to check whether you're still planning the project or whether life took you in a different direction.

If the timing's better now, happy to re-quote at current pricing. If not, totally fine — I'll close the file on my end.

{your_name}