Landscaping quote template that closes (with the 3 follow-ups built in)
A no-fluff landscaping quote template plus the 3 follow-up messages that actually close it. Copy, customize, send.
A landscaping quote either closes or it doesn't, and the format matters more than landscapers think. Homeowners aren't deciding on price — they're deciding on certainty. The quote that wins is the one that removes the most guesswork.
The template (copy and customize)
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Project: [Front yard cleanup + 6 yds black mulch + 4 boxwoods + edging — 123 Main St]
Start date: Week of [date] (we'll confirm 24 hrs ahead)
Crew on site: [2 people, ~6 hours]
Total: $[1,480] — includes labor, materials, disposal, and cleanup
What's included: clearing existing beds, weeding, edge-cutting, mulch install, 4 boxwoods installed and watered in, all debris hauled
Not included: any irrigation repairs (priced separately if needed)
Valid until: [date — 14 days out]
Next step: reply YES and we'll lock the date.
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That's it. One page. No 4-page PDF, no proposal cover letter.
Why this works
- Specific outcome (homeowner sees the finished yard, not a line-item list)
- Crew + hours included (builds trust on the price)
- Clear 'not included' (kills sticker shock if a surprise comes up)
- Single CTA ('reply YES') makes it easier to say yes than to think about it
The follow-ups that actually close it
Day 3 SMS: 'Hey [Name], wanted to make sure the [project] estimate came through okay. Any questions on it?'
Day 7 email: 'Circling back — if we lock this week, we can hold the [date] slot. Want me to put you on the calendar?'
Day 14 SMS: 'Going to close this out on my end — should I hold it or close it?'
If you send a quote and don't run all three, you'll close around 18%. Run all three and you'll close closer to 30% on the same quotes.
Make it automatic
Sending each follow-up manually means you'll send 2 of 3. Automate the cadence once and every quote — even the ones you'd forget — gets the full sequence. That's where the lift comes from.
Try the quote follow-up generator free →
Related: CRM for landscapers · estimate follow-up template · landscaping business software.
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Frequently asked questions
What should a landscaping quote include?▾
Project description, start date window, crew + hours, all-in price, what's included, what's NOT included, expiry date, and a single clear next step. One page is plenty — multi-page proposals usually hurt conversion.
How long should a landscaping quote be valid?▾
10–14 days for residential work. Long enough that a homeowner can think it over and shop around, short enough that you can re-price if material costs shift.
Do you have a free landscaping quote template?▾
Yes — the format above is free to copy. Pair it with the free quote follow-up generator so each quote you send automatically gets the 3-7-14 day follow-up cadence that closes more of them.
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One pipeline for every lead, AI follow-ups for every quote, review requests on autopilot. Cancel in one click.
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