Lead follow-up template (copy, paste, send)

Most leads don't say no. They just stop replying. A simple lead follow-up template — five short messages spaced over a month — recovers a surprising number of those silent quotes.

Below is the exact sequence we recommend for trades, cleaners, photographers, salons, and any service business that quotes work over text or email.

The 5-touch lead follow-up template

Day 1 — Acknowledge

Subject: Quote for {{job}} — here when you need it

Hi {{first_name}}, thanks for reaching out about {{job}}. I've attached your quote — total is {{price}}, valid for 14 days. Happy to walk through it on a quick call if easier. — {{your_name}}

Day 3 — Soft nudge

Hey {{first_name}}, just checking the quote landed okay. Any questions on scope or timing? Happy to tweak anything.

Day 7 — Add value

Hi {{first_name}}, while you're deciding — here's a quick before/after from a similar {{job}} we did last month: {{link}}. Let me know if it helps.

Day 14 — Deadline reminder

Hey {{first_name}}, the quote I sent expires {{expiry_date}}. Want me to hold the price or close it out? A quick yes/no is all I need.

Day 30 — Polite close

Hi {{first_name}}, I'll close your file for now so I'm not crowding your inbox. If timing changes, reply to this message and I'll pick straight back up.

Why this sequence works

Most owners send one message and assume silence means no. In practice, two thirds of customers need 3–5 touches before they decide. The template above is short, friendly, and ends with a clear close — no chasing energy.

Stop tracking this in your head

Using a spreadsheet? Upload it into FollowUpDesk and see overdue follow-ups automatically. Every lead gets the right nudge on the right day without you setting a single reminder. Start at /auth — $29/month, cancel in a click.